Questionnaire Feedback - Primary Research

Blank copy of my Audience Feedback Questionnaire

 Examples of filled out questionnaires

From the audience feedback I have received I can conclude that the majority of people I handed the questionnaire to (aged 16-18) wanted either a narrative or performance driven music video due to the fact that a story included with the song provides further interest with the song and a reason to watch the music video and so that you get to see the artist perform their song. This appealed to almost all of the people I questioned as they also mentioned that if the music video was driven by a story they would want the protagonist to be a member of the band instead of a seperate actor.

Scores were generally high when it came to asking whether linking imagery and lyrics was important so I will make sure to incorporate this into my own music video.

When asked to name their least/most favourite music video the responses widely varied, however the same reasons appeared. For example one response said that their least favourite music video was "Yonkers by Tyler the Creator". They said that they didn't like it because the video is shot in black and white and the colour-scheme didn't appeal to them. They also said that due to the little action in the video it was bland to watch and therefore they didn't enjoy it.
For my final question i asked what they would expect in a music video by a singer-songwriter and the majority of feedback was geared towards having the artist perform themselves, perhaps playing their instrument as well. This is because it feels more personal (performances were low key and not arena tour style performances) and links with the way a singer-songwriter operates.



Solo Artist Album Cover Analysis

Jason Derulo's album "Tattoos" contains many common features shared with other solo artists' albums. These conventions, although numerous and commonly seen, are very effective at portraying the songs in the album as well as the theme/tone of the album.

One of these conventions is the use of bright colours. These are used to attract people to the album in shops or on websites. This is used for initial interest as the bright colour will be the first thing you see of the album cover. In "Tattoos" the bright yellow background is used to attract the audience as well as the white title and multi-colored tattoos.

Another important convention is the presence of the artist on the cover. This is to make sure the audience sees the connection between the artist and their music. This is seen widely across solo artists and bands. However some artist choose to only provide an image linking the music on their album cover and not a picture of themselves. This may be due to their already established label or a particularly strong image which makes the album easily recognisable. Both of these elements are present in "Tattoos" as the title has been integrated into Derulo's tattoos on his neck. This presents a clear link between title and imagery.

For my album cover I will make sure to include a picture of the artist as well as a piece of imagery which will attempt to link with the title. I will integrate this image with the rest of my digipak, making sure that the colour scheme and art style is matched and consistent throughout.

Album Magazine Advert Analysis

This poster for All Time Low's album "Nothing Personal" contains several factors that link the poster to the album. One of these is that the font used for the band's name and the name of the album is the same on both the poster and the album cover.This helps to generate a link between the two and therefore re-inforces the posters purpose of advertising the album and not as a seperate piece of merchandise. A copy of the album cover is also included aswell as a picture of the badn - which provide further links to the product. At the bottom of the poster there is also a banner which advertises the record company itself - showing other artists/albums  signed to them and saying that they are avaliable to digitally download. Also included is the logo for HMV - showing the reader where they can purchase the album.

 The poster for Kanye West's album "Yeezus" differs from the first example in that the primary focus is that of the release of the album - not where to buy it or who is the record company behind it. Once again the font of the album is matched with that on the advert and a copy of the album cover is featured in the centre of the advert. However there is no picture of the artist and it seems quite plain in comparison as it is mostly just black text on a white background. An explanation for this may be that the artist Kanye West is already established as a very successful artist so people will want to buy his album, this poster is just to let people know that there is an album and when it will be released.

The magazine advert for Green Day's album American Idiot also appears quite plain. The font, layout and central image are all taken from the album cover and blown up to suit the proportions of the a4 page. The only difference between the magazine advert and album cover is the placement of the image. Here it has been placed slightly lower and this is to ensure not all the imagery of the advert is placed at top of the page. By purely replicating the album design it makes it very easy for the audience to associate between products and they look near identical. Although it is successful in creating a link between advertisement and product it offers no information as to when it is released or where to buy the album.