Solo Artist Album Cover Analysis

Jason Derulo's album "Tattoos" contains many common features shared with other solo artists' albums. These conventions, although numerous and commonly seen, are very effective at portraying the songs in the album as well as the theme/tone of the album.

One of these conventions is the use of bright colours. These are used to attract people to the album in shops or on websites. This is used for initial interest as the bright colour will be the first thing you see of the album cover. In "Tattoos" the bright yellow background is used to attract the audience as well as the white title and multi-colored tattoos.

Another important convention is the presence of the artist on the cover. This is to make sure the audience sees the connection between the artist and their music. This is seen widely across solo artists and bands. However some artist choose to only provide an image linking the music on their album cover and not a picture of themselves. This may be due to their already established label or a particularly strong image which makes the album easily recognisable. Both of these elements are present in "Tattoos" as the title has been integrated into Derulo's tattoos on his neck. This presents a clear link between title and imagery.

For my album cover I will make sure to include a picture of the artist as well as a piece of imagery which will attempt to link with the title. I will integrate this image with the rest of my digipak, making sure that the colour scheme and art style is matched and consistent throughout.