Questionnaire Feedback - Primary Research

Blank copy of my Audience Feedback Questionnaire

 Examples of filled out questionnaires

From the audience feedback I have received I can conclude that the majority of people I handed the questionnaire to (aged 16-18) wanted either a narrative or performance driven music video due to the fact that a story included with the song provides further interest with the song and a reason to watch the music video and so that you get to see the artist perform their song. This appealed to almost all of the people I questioned as they also mentioned that if the music video was driven by a story they would want the protagonist to be a member of the band instead of a seperate actor.

Scores were generally high when it came to asking whether linking imagery and lyrics was important so I will make sure to incorporate this into my own music video.

When asked to name their least/most favourite music video the responses widely varied, however the same reasons appeared. For example one response said that their least favourite music video was "Yonkers by Tyler the Creator". They said that they didn't like it because the video is shot in black and white and the colour-scheme didn't appeal to them. They also said that due to the little action in the video it was bland to watch and therefore they didn't enjoy it.
For my final question i asked what they would expect in a music video by a singer-songwriter and the majority of feedback was geared towards having the artist perform themselves, perhaps playing their instrument as well. This is because it feels more personal (performances were low key and not arena tour style performances) and links with the way a singer-songwriter operates.