"Lego House" features elements of both a narrative a performance clip as the "artist" is seen mostly throughout the video creating a song as well as him performing the song on his acoustic guitar. The narrative also extends further in that throughout the video the audience is led to believe that Rupert Grint is playing Ed Sheeran whereas it is revealed near the end of the video that he is in fact a possessed fan who wants to be Ed. This narrative creates humour and therefore appeals to the audience. This coupled with the inclusion of a star such as Rupert makes the video successful in that it acts as a selling point for people to then go and watch the video.
The performance elements are shown by the way Rupert lip syncs and sings along with the song,thus effectively performing it - even though it is not on a stage or too a crowd, the performance is directed at you the audience. This is further by supported by him looking into the camera during certain sections of singing.
There is some presence of a televised bard however it is not as clear cut as other music videos. Although the artist is performing the lyrics he is not effectively telling a story at the same time (at least not relating to the video). Instead the premise of the video is that Rupert is an obsessive fan - a completely different narrative to that of the lyrics. Although this does create humour it makes the matching of the lyrics to imagery very difficult to portray.
Overall i feel the humour and surprise of the video combined with with minimal imagery "building of lego toys" can be argued as being successful as the video is then shared by word of mouth as the fans will enjoy it more than other members of the audience who are listening to the artist for the first time. The video works in that respect as a fan base has already been established, however for my video i will aim to keep it more generalised in order for it to be more accessible and enjoyed by a broader audience.
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