What is first evident in the video is that a lot of screen time is given to Jake himself and so the focus is mostly on him and the various grainy images of town in which the audience suspects he is from. Close ups are largely used to show Jake singing along and so in this respect the video can be labelled as a performance clip although there is no noted audience in the video. The grainy images of a bustling town are used to convey the backdrop into which Jake became famous. It is to show where he writes/performs his songs and makes the video feel more personal - suiting his genre as singer-songwriters often portray themselves as solitary characters (as seen with Ed Sheeran and Ben Howard) who focus on their roots.
The shakiness of the camera also hints towards a home video/hand-held style of filming which once again adds a more personal touch - away from big budget productions and keeping more down to earth.
A range of mid/long shots are used to show Jake either carrying or playing his guitar further reinforcing the lone ranger vibe as he is pictured walking with his guitar case in a busy town square. This connotes images of him earning a living playing in the streets which once again link back to his roots as a perhaps struggling artist. This can also be referenced to the poor quality recording as someone who is struggling to make a living would not be able to afford a high end digital recorder.
By using the knowledge i have gained into the typical conventions of a solo artist music video i will try to apply some to my own music video. I will try to recreate the focus of the solo artist, revolving the entire video around them with video of them singing/playing along to the song. As i plan to film most of my video in a stationary location i will not be able to recreate the jolty action of a handheld camera, I will however try to keep the video personal by filming in a house - implying that it is the artists and that he is rehearsing the song he has written.
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